бриллианты

[avva]

Обручальные кольца с бриллиантами - огромная индустрия в Америке, и больше почти нигде на всем земном шаре (т.е. их покупают, конечно, но почти нигде нет всепроникащей традиции того, что у невесты обязано быть кольцо с бриллиантом, которую трудно нарушить).

Вот два интересных комментария из недавней дискуссии на HN, которые показывают силу маркетинга, и как кто-то может ей противостоять, кто-то не может:

A. "I bought a good quality moissanite stone for an engagement ring for 2% of the price of an equivalent diamond and not a single person who has seen it has ever thought it was anything but a diamond. My wife gets compliments on it all the time. "What a beautiful diamond!" Every jeweler who has cleaned it has thought it was a diamond. The only one who could distinguish it had to use a thermal conductivity gun to do so. Buying diamonds for jewelry is honestly really dumb at this point. I effectively saved $20,000 USD going this route and no one is the wiser, except my wife of course :)"

B. "My wife is a very pragmatic, smart and pragmatic person. But even then she couldn't be convinced not to get a diamond. She was happy skipping the honeymoon and reducing wedding expenses, but the diamond was a no go.

The marketing is too strong."