corporate speak (англ.)

[avva]

Неплохая статья в Обзервере о важности ясного и понятного языка в мире бизнеса и пресс-релизов (и наоборот, кому-то важно всё запутать и затемнить).

Особенно ужасный пример. Фирма Capita описывает, чем она занимается:

Using our experience in designing and managing back office and customer-facing business processes and our ability to harness the latest technol ogy, we are in a unique position to manage our client's direct contact with their customers. Using the most appropriate work-flow processes and communications technology, alongside a depth of business understanding, ensures our client's customer services are fully integrated with all their business operations.